Instead of using keywords, Google uses the information in Google My Business (GMB). This information includes the location category and location address to prompt relevant results. Google does not allow advertisers to request to be a part of the experiment which now currently with selected advertisers only. This is a very recent development but advertisers must think ahead.

Optimizations that are Focused Locally

Right now brick-and-mortar advertisers have only one way to control when the ads pop up when the customer is searching Google map and that is through the activation and deactivation of the local extensions.

There are local services that are available and is usually managed by a local services portal which are currently available in a handful of local cities. Therefore, only local extensions have the power to drive the local ad results for established businesses in most locations.

What are local extensions?

Local extensions have been in existence for many years now and traditionally, they are added in AdWords campaigns for all traditional advertisers. This is the best practice to gain search engine result pages in real estate. It is also useful in giving helpful information to searchers about the store’s location and operating hours.

Google has used them over the years along with active keywords to trigger ad units when searching in local pack and maps.

Getting the traffic reports  

According to Google at this point, there is no clear path to segregate the mapped traffic from AdWords traffic. This is because the get location details clicks are all coming from maps.

Another remarkable finding is that the share of traffic from this click type has increased in 2017. This is mainly on brand keywords.

Locally focused units like an ad in local packs and maps are collected only by Google.com. There is no search partner network. This resulted in the local extension being automatically opted to show in local maps.

This reinforced the fact that advertisers have no control over this traffic except to turn the location extensions on or off coupled with an addition or removal of location extensions on campaigns.

Local-only campaigns and lack of keywords

The promise of local-only campaigns is great because you will be able to manage these searches away from traditional Google searches.

When Google announced that it is running a new campaign for advertisers built upon Google My Business in contrast to keywords, many marketers remain adamant.

Keywords are synonymous with searches, everybody knows it. Just type the keywords and boom here comes the results. Therefore eliminating it from the searching equation is a radical shift in the search advertising sphere. Even though location extensions have as widely deployed as they are it is still not widely accepted.

Improvements on GMB are underway

For the advertisers, the performance result of phrase-free AdWords is not visible. However, according to Google, they plan to deliver the results to the advertisers in due time. Right now it is unclear on what triggers the traffic and how is the performance.

But one thing is for sure, Google is equipping its Google My Business new features. This feature might be instrumental in what triggers relevant ad results, at this point it is unclear.

There are two notable changes done on Google My Business.

First is the introduction of business description in GMB. Businesses are allowed to briefly describe their business to their potential customers in 750 characters. The description may include what their business is all about and other relevant facts about their business. There should be no promotions URLs (universal resource locators) or HTML (hypertext markup language) code.

The second modification is the ability for businesses to describe the specific services they provide. There is a structured combination of the service name, there is the item name within that service and the item price along with the description. These GMB menus were made available for restaurants initially but moved on to businesses in other industries too.

Phase-free AdWords will make keyword centric search look Jurassic

Although there are a lot of reservations about this new strategy of Google, the shift in location instead keywords can actually have significant benefits.

First is it can help in the unsaturation of the search market. The search market is the most competitive advertising market today albeit expensive. Finding ways to increase the market share and improve ROAS is becoming impossible. It is all about picking up trends and always staying ahead of your competitors. By drilling down into location focused campaigns, advertisers and business have more to gain than lose.

Second is this new strategy will expand the location to all searches. Google has done a great job in bringing in location for product specific searches. If you search for a particular item, Google can show you relevant information like ads, deals and pricing in your area courtesy of the Google Shopping local inventory ads.

Since this type of ad has delivered great value for both the advertiser and customer, the new Phrase-free AdWords campaign remove the spotlight away from the keywords and deliver results from location through GMB. By optimizing GMB business data it will be a more location-centric model.

And last, a keyword search will be enhanced, it will be more dynamic, more defined and static set of words unlike what advertisers are doing today. It will be more personalized and will provide more information beyond the level it is giving now.

Rather than focusing on random keywords, search advertisers will adjust to trends and the focus on the circumstances that influence the search. The location has become hugely influential that will predict the movement, for advertisers to adjust the strategies and execute them. Regionally focused information can also reveal so much more.

In conclusion, Phrase-free AdWords campaigns maybe puzzling to advertisers today. Given time they will adjust to it. If this strategy is utilized properly, it is an unsettling force in the search market that many advertisers can benefit from.

The post Phrase-free AdWords campaigns are here appeared first on Vin Moorjani.

So, how can you attract more audience? Here are some tips we’ve come researched and tried to help you with your business.

Setup Your “Studio”

Actually, this doesn’t have to be a four-walled room indoors. Just make sure that you’re broadcasting from a location that has the following:

Light – remember that proper lighting is important to make sure that you don’t look creepy on your video. A natural light from your door or window or from outdoors is one of the best choices.

Camera – make sure that your phone’s camera or webcam is stable and high-quality, too.

Stable Internet – a working and stable Internet is also important in live videos. You have to get online and reply to questions from audience immediately.

Sell Your Event

Make sure that you sell your live broadcast before you do it. Just like any event, it’s essential that your audience know that there’s something happening before it happens.

What you need to do is to share an overview of the event. You can start by sharing a post about it, send emails to your mailing list, or share about it on your other socials. In order for this to become effective, you should build anticipation for your audience.

One of the best thing that can help you with building anticipation is to give them share some details on your guest. You can also do a raffle at the end of your Facebook Live. Whatever you can think of that can make your audience wait and watch for your event, go for it.

Be Consistent

Build a steady and robust viewership by scheduling your Facebook Live. Just like any aspect of social media, consistency is vital in building an active audience.

So, create a weekly or daily habit for your audience. Include them in your daily routine, business activities, or share production process. Consistency is key to create genuine relationships with your audience, so don’t forget to establish that.

However, consistency doesn’t only mean every day. You also have to use statistics when scheduling and you can start by answering the following questions:

• What time does my target audience have the time to watch a Facebook Live?
• What day are there more interactions on my page or profile?
• What upcoming event should I incorporate my Facebook Live with?
  

Invite People

This sounds too broad, I know. What I mean here is you can invite a guest or two to your Facebook Live. You may invite the following:

• Thought-Leaders – interview people from your business or industry. Make sure that your questions will ignite an interesting input from them. You can do this by letting your audience send in their questions and incorporating these questions to your interview. Of course, make sure that your interviewee can follow.
• Supplier – invite a supplier on your next Facebook Live broadcast. Let them share information about your products and some tips and trick, too. Remember that expert advice is what consumers want. For example, travellers want to hear tips from rental property owners or even hotel managers for their next destination.
• Influencers – do you want your product or service to increase customer leads? If yes, then invite influencers in your industry and make sure they have a strong following. Don’t just consider their followers. Make sure that these followers will listen to your chosen influencer.

Don’t Just Sell; Be Truthful

Having an influencer talk about your product or service is ineffective. Always make sure that you have to be truthful. So, how to do this? Here’s an example, during a Facebook Live, Marcela Valladolid prepared a special dish. Valladolid then talked about the recipe which was found in her newly published cookbook.

Majority of the response of the audience was positive. So, imagine if Valladolid just went life and talked about her new book, would she get the same response?

So, make sure, to be honest with your audience. Make sure that your Facebook Live provides value to your audience that could eventually lead them to want to buy your product or service.

Aside from these tips, it’s also important when to do a Facebook Live video. Here are some common scenarios where a Facebook Live can draw attention.

Major Events

Are you attending a conference, product launch, exhibit or other activities in your industry? If yes, then go live. These instances are one of the best times to get discovered and be part of the trend in your industry.

Bring your viewers with you with just your smartphone and Internet. Give them first-hand insights and details about the event. Making your audience feel that you value them by bringing these information closer to them also adds value to your brand.

Training Videos

Let your customer enjoy your product immediately by sharing live training videos on your products. You can ask your in-house expert to demonstrate how the product is used or to guide your audience on its features. Make sure that the resource speaker presents these details in a clear manner.

During the live video, don’t forget to invite the audience to ask their questions about the product. Answer as many questions as possible to make sure that your live video was valuable to your audience.

BTS of Your Brand

Take your audience behind the scene of your brand. For example, are doing a product shoot? Then go live and let your audience get a feel for your studio. You can also give them a tour of your production area or your latest store. Show them the human side of your brand. Interview your coworkers and employees along the way and let them share what they do for the brand or company.
Facebook Live is a goldmine when it comes to reaching your audience. As long as you create and share genuine, relatable, and honest content, you’ll definitely be able to maximize this free tool.

So, what are you waiting for? Add Facebook Live in your marketing tools now!

The post How to Use Facebook Live to Grow Your Business appeared first on Vin Moorjani.

Moreover, as we continue to explore the realms of digital marketing, we also continue to test different strategies to promote our content. Many would agree that content marketing gives individuals and firms, like you and me, high return on investments.

In fact, it generates three times more leads compared to other marketing strategies – this is 62 percent less cost. It generates more leads because of the fact that 18-49 years old acquire information online. And the majority of these individuals use Facebook more.

To sum it up, you have access to 2.46 billion social network users. These users, aged from 18-49 years old, use Facebook as their primary social media platform. So, that leads us to conclude that Facebook strategies should be on top of your digital marketing tactics.

How to Use Facebook to Promote My Business?

• Participate in Facebook

No man is an island, that’s a fact for both in real life and online. We highly recommend that you directly communicate to your market. Remember that Facebook is a powerful tool to communicate with your audience directly, so make use of that innovation

You can also participate on Facebook Groups to get access to hundreds or maybe thousands of potential clients. Join groups with interest in your product or service. Be a relevant and reliable source of information to them.

• Audience Segmentation

Facebook Audience Insight allows you to segment your audience base on their social media behavior. This enables you to know who your target audiences. Once you know your audience or target market, you can then sift through who among them can be potential clients.

Narrowing your market will help you focus your effort on your business audience. Meaning, the audience that most likely to be converted as lead or even your client.

How Does Facebook Targeted Sharing Work?

Targeted sharing on Facebook allows you to narrow your target audience and focus on the people that matter to your business. By advertising your content on Facebook, you can:

• Reach your prospect and current clients – the platform allows you to customize your reach and create a demographics that fits your business.
• Exclusions – the platform maximizes your ad or content by making sure that it only shows to a specific demographic.
• Convert your visits to sales – link your content to your website to ensure that when an audience clicks your ad, he/she is redirected to your site to complete a specific transaction.

How Effective are Videos on Facebook?

People are visual creatures. We prefer watching videos rather than reading content, even passively. With this in mind, Facebook encourages businesses to advertise with videos.

Make sure to work with an expert digital marketing agency when it comes to creating videos. This is critical because your video should standout. It should attention-grabbing as well as show what your business is.

Also, make sure that your videos have subtitles. It has been reported that 80% of those of who watch videos on social media mute the videos. So, reach your audience by adding subtitles or adding text that explains your video.

Connect on Facebook

Facebook allows you to connect with different groups and individuals. Therefore, make use of this free connectivity to get your brand out there. Here are some of the things you can do to reach a wider audience:

Share what others say about your brand

Listen to what people say about you and share it. Sharing fan-created content allows you to reach more people within your target market. You’ll also be able to reach your fan’s network, too!

• Tap top influencers in your industry

Partner with the top influencers in your industry. Make sure to work with a reliable and trusted influencer whose audience is your target, too.

Unafraid to partner with the right names? Talk to an expert marketer, and they’ll help you decide who’s the best in your industry.

• Connect with your community

Create links in a content community and build authentic relationships. We highly recommend that you share your best content within this communities. And don’t just sell your product or service.

Inform, entertain, and educate your audience. Be a reliable source of industry information, and they will eventually share your content on their own, for free!

• Build links with Facebook influencers

If traditional marketing puts high value in link building, it doesn’t change in digital marketing. It is essential to strategically look for websites where you can link your audiences back to your website or Facebook page.

Again, you can do this by partnering with top influencers in your industry. You can also ask an expert marketer to help you build or create content and ads that directly links to your website.

Personalize Your Messenger

The internet can be very impersonal sometimes. That’s why it has been proven that personalized messages are still the one to beat in content promotion strategy. Remember, other than receiving updates about your latest offering, it is also heartwarming to receive an email with your name on it.
Personalized messages from businesses gain more positive responses (63%). People who also receive personalized messages also trust the company more (55%). So, the next time you let a bot reply for inquiries, think of the possibilities one message can make for your business.

Facebook is one of the biggest platforms for any business. Yes, regardless how small you think your business is, you can use Facebook to promote your content, business, brand, products, and services.

The key is finding the right tactics and the right team to do it. Don’t hesitate to ask if your unsure of your strategies or, if you’re already using one and haven’t gotten any results, then we’re here to polish it for you.

Maximize Facebook’s potential now. Grow your business with Facebook now!

The post Get Your Content Out with Facebook Now! appeared first on Vin Moorjani.

Instead, we’re here to help you identify potential growth with the changes in SEO. And yes, we can all agree that SEO is really not dead. Some tactics have faded and changed, but SEO remains an excellent tool for digital marketers and businesses.

Going back to our topic, finding new opportunities in the world of SEO means identifying new and rising trends in the field. We’ve searched for some opportunities and patterns that you can maximize, especially with the help of a dedicated digital marketing team.

Do Not Overlook User Experience

It’s not a secret that, most of the time, our focus is on SEO, content creation, and digital marketing. And we only think of user experience next to these areas.

However, studies have shown that user experience is still the primary reason why people visit or leave your website. Yes, that’s a fact, even if you have the best content among the rest.

Mobile users reported that slow to load sites, error pages, and frozen pages are some of the things they’ve encountered. This could lead to closing or leaving the mobile page. More importantly, a delay on page responses for 1 second had reportedly reduced audience conversions.

So, how can you remedy this? Websites, especially e-commerce sites, must and always put user-experience as your top priority. Always remember to test, test, and test again before launching products, pages, or your entire website.

Maximize Opportunities on Search Engine Results Page (SERP)

Currently, focusing mainly on your website isn’t the most efficient tool. Ranking as number one on the results is not the only thing you should focus. Give time on SERP features, too, and these are some steps you can do.

Enhance your feature snippets, especially now that Google had increased meta descriptions to 300 characters. Make sure to target searches on your Meta, too. Optimize the headings questions on your content. This will help you get featured in the “People Also Ask” results in Google.

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Voice Search is Here to Stay
Voice queries have increased since the rise of voice-activated smart speakers and smartphones. People are becoming addicted to voice search because of the ease compared to typing. Therefore, optimize and align your SEO strategies with voice search. Remember that it’s here to stay, so might as well become a leader in your industry.

Mobile will Rise
Google had adapted to this, and so should you. Currently, 60% of the search volumes come from mobile devices and that’s why Google had rolled out a mobile index.

The index focuses on ranking pages based on the mobile ease of use of the pages. So, we highly recommend having a responsive website.

Therefore, we highly recommend that your SEO, both on-page and technical, must also be mobile-friendly. You should also consider your design, navigation, and even information acoustic.

Keyword Intent Optimization

Are you selling products, offering local services, or an up and coming restaurant in the city? If yes, then use keywords with your business intent.

Remember that Google is currently enhancing their search results with AI. This means that SERP doesn’t just show the keyword included in the search. SERPs also factors in user location, search context, historical search and information, and even service intention of the user.

Therefore, we highly recommend using keywords which targets your website intent, whether your selling or sharing information.

So, with all these changes in the SEO climate, you should adopt. It’s not easy, and we know that, so partner with the best and most dynamic team to get your brand out there!

The post The World of SEO is Evolving and So Should You appeared first on Vin Moorjani.

In fact, it generates three times more leads compared to other marketing strategies – this in 62 percent less cost. One cause is that 18-49 years old acquire information online which results in a more significant ad audience, too.

Content marketing has a lot of positive results. What it has is proven to have reader’s attention, improve brand loyalty, generate more leads and increase sales business sales.

However, there is a missing link in this kind of marketing strategy – that is a content promotion. You cannot maximize marketing your content if it doesn’t get the right to people. So, to reach the full potential of your marketing investments, make sure to balance content marketing with the content promotion.

Here are seven ways that can help you promote your content:

 Social Media Promotion

Facebook Audience Insight allows you to segment your audience base on their social media behavior. This enables you to know who your target audiences. You can then sift through who among them can be potential clients. Narrowing your market will help you focus your effort on your business audience. Meaning, the audience that most likely to be converted as your client.

Targeted Sharing

Targeted Sharing broadens your audience scope. Facebook used to be the marketing giant for this kind of marketing promotion. But now, Twitter and Instagram also run targeted sharing. There are a lot of targeted sharing tools. However, one of the most straightforward tool you can start is to tag people in your post and hope they will share it with their audience.

Use Videos

People are visual creatures. We prefer watching videos rather than reading content, even passively. The question now is how you can maximize your videos? The first thing on our list is to make sure that your videos have subtitles. It has been reported that 80% of those of who watch videos on social media mute the videos. So, reach your audience with texts and visuals.

                                                                                                                  Tap Top Influencers

Partner with the top influencers in your industry. Make sure to work with a reliable and trusted influencer whose audience is your target, too. Unafraid to partner with the right names? Talk to an expert marketer, and they’ll help you decide who’s the best in your industry.

                                                                                                                    Content Community

Create links in a content community and build authentic relationships. We highly recommend that you share your best content within this communities and don’t just sell your product or service. Inform, entertain, and educate your audience. Be a reliable source of industry information, and they’ll eventually share your content on their own, for free!

                                                                                                                            Build Links

If traditional marketing puts high value in link building, it doesn’t change in digital marketing. It is essential to strategically look for websites where you can link your audiences back to your webpage.

Again, you can do this by partnering with top influencers in your industry. You can also ask an expert marketer to help you build links to your website.

                                                                                                              Personalize Email Marketing

The internet can be very impersonal sometimes. So, always add a personal touch, even with your emails. Also, make sure that it’s mobile friendly as 40% of Internet users check their emails through their smartphones.

It has been proven that personalized email marketing is still the one to beat in content promotion strategy. Remember, other than receiving updates about your latest offering, it is also heartwarming to receive an email with your name on it.

Content marketing without promotion can be a lost cause. Maximize your investment in digital marketing by making sure your content gets discovered.

The post Here are 7 Tips to Have Your Content Discovered appeared first on Vin Moorjani.

There are a lot of e-commerce marketing strategies which are proven to be prolific and successful. However, despite the popularity and success of this industry, there are still online marketers who miss the opportunity for a new account or campaign.

E-commerce stores are huge and popular these days. Check out some of the errors committed by marketers and what to do to deal with it accordingly

There is absence of proper branding in Google Shopping

If you have a popular brand with huge volume of visits, you have a strong online presence though you have to make sure that you segment the campaigns so you are not overpaying for it. For this to be done, you have to duplicate your shopping campaigns and label one as “brand” and the other one as “non-brand”. You have to choose low priority of the brand campaign. Once you have given your brand campaign better and higher bid, you will surely maximize impression share. Eventually, your brand will capitalize on traffic.

Marketers NOT putting much effort in segmenting your audience for (RLSA)

It is a widely popular practice among marketers that they only concentrate in segmenting their audience who visit their sites along with those users who fill up their carts and will even convert into a sale, it is true that you definitely should determine which among your audience have the highest intent into making a purchase. However you just have to make sure that you have a strong strategic approach in advancing your market through audience segmentation techniques. You can build a loyal audience list in reference to what these site users visit and which items they are interested in. Once you have done segmenting the audience, you should take a look into building new campaigns or modifying existing bid. Just let Google collect data and show how your audience react. Then, you can apply for bid modifiers where it is needed.

Failing to consider other shopping online platforms 

Although Bing and Google shopping are the major players in the e-commerce industry and search engine, they are not the only ones who are readily available. It is very important that you capitalize on other shopping platforms, which are collectively the most effective tool in for e-commerce marketers. Even though these comparison search engines have the advantage in terms of search volume, they still contribute to incremental buys usually with lower competitive CPCs that has the possibility of efficient and the return of investment.

Product Ads

 
When you rely too much on dynamic product ads (Google Display Network or Facebook), you are one of the many marketers who is guilty of such e-commerce error. Although, these ads are really efficient in nudging your audience about items you offer and let them make a purchase. Through Facebook, standards ad will better speak to your clientele which allows you to test various messages and creative regarding value pros and themes. Furthermore, you can test how your incentive and discount offers as well as free shipping deals may increase conversions into sales.

The post Top Mistakes You Are Making in eCommerce Marketing appeared first on Vin Moorjani.

How Likes and Links Can Make A Difference In Your Digital Marketing Campaign?

Who knows that the like button can make a difference in your marketing campaign? If you are ever wondering how you want more links, why not try to rake in a lot of likes from your audience.

Link building is really an interesting part of digital marketing. People might find it annoying that it is “mere building relationship with your audience”. You may roll your eyes in dismay over these cliché sounding “relationship building” thing about link building. However, it is truly all about it. If you cannot make a web page master to like you and what you have in store for them, you are not going to earn those links anyway!

1. Learn the trade of negotiating. However, if rejection comes in after several attempts, learn to let go. Refrain from exhausting your efforts about something that is not working. If the web page owner says no to your offer, recognize it and move on. Sometimes we really do push a little further; however, there are webmasters who think it will never be a good fit. Thus, they will refuse you time and again.
2. Reach out and initiate an interaction. However, if there are no details on the page regarding their contacts, it is time to leave them alone. If there is no contact information or details on the site, perhaps they want to stir away from being contacted. If you cannot find any contact detail on the site, just refrain from contacting them.
3. Never harass people by pushing too far. When you have responded to you that they do not want to be bothered, you have to respect that. Avoid unnecessary contacts and refrain from sending them emails to their personal account, Facebook or Twitter. It is pretty annoying though that you deal with these kinds of individuals. Your prospect for a link feels just like how you feel.
4. If you have seen something that does not fit, you should stay away from it. You can rely on your gut instinct. Even if the metric are awesome and promising, yet you feel there is something missing, that is a good web page to work with. Perhaps, you can check into how well their contents are written and if there are any outbound links.
5. Do not make an assumption based on what you can see. Just because the site looks good, it should be a good fit for you, it may not help you rake in traffic and achieve rankings.
6. If people seem to reject you, accept it and move on to the next web page. Do not take it personally. You do not have to lick wounds and negotiate or ask them what you did wrong.

As a conclusion, link building is more than just creating and building relationships. However, you still cannot deny the significance of building relationships in order to earn a link. It is a critical part of the intricate and multifaceted process.

The post appeared first on Vin Moorjani.

1. Long descriptions

Long descriptions of at least 200 words will allow YouTube algorithms to pick your video out of the hundreds of thousands or even millions of others dealing with the same topic. Long descriptions will allow you to insert a good number of keywords so that YouTube is able to rank your video better and push it to the top of the search results.

2. Engaging content

This one sounds obvious but it is one of the key factors in determining how many views you get. Engaging, relevant and to the point contact will get you the views you want.

3. Regular content

Another trick to getting more views is to upload fresh content on a regular basis. People who have enjoyed your content in the past will keep coming back to check if there is something new.

4. Subscriptions and likes

People who enjoy your content are more likely to subscribe so that they can stay updated when you upload new content. Ask your viewers to like and subscribe to your content and you should see the numbers go up in no time.

5. Optimise video titles

Ensure that your video titles are optimised by using the keywords in the titles, making them as brief as possible, making the titles descriptive and making the titles as engaging as possible.

6. Target online communities

Share your videos on online communities with a lot of members in order to increase traffic for your YouTube Videos.

7. Channel customizations

YouTube provides you with customization options to present your videos in the best way possible. Whether you wish to make your videos look more professional, improve your brand’s recognisability or simply stand out from other similar users, YouTube has something for you.

8. Keyword rich playlists

Organise your content into keyword rich playlists that will help viewers easily find what they are looking for and ultimately get you the views you want.

9. Engaging trailers

The first few seconds of your video will capture your audience or lose them. It is therefore important to ensure that the trailer is as engaging as possible.

10. Keep videos under 5 minutes

Limit your content to just under five minutes when just starting out and ensure that it is engaging and to the point. Getting more YouTube videos is simple if you follow a few simple strategies. By sticking to tried and tested methods, you should be able to grow your video traffic in no time.

The post 10 WAYS TO GET MORE TRAFFIC FOR YOUR YOUTUBE VIDEOS appeared first on Vin Moorjani.

• Building a large volume of quality backlinks.
• SEO focused anchor text.
• Using relevant and reputable external links.
  

Anyone looking to rank favourably on SERPs should definitely consider incorporating the factors mentioned above into their 2017 SEO strategy.

Quality Backlinks

The number of inbound links to your website is an indication of the popularity of your site. Google and other search engines are increasingly using backlinks as criteria for ranking. The more people click through to your site from other parts of the web, the higher your ranking will be thanks to new Google algorithms that prioritize links over other ranking factors. Your Search Engine Optimization Strategy 2017 should therefore focus on building quality backlinks, especially from sites whose content is similar to your own.

SEO focus anchor text

Anchor text continues to be an important part of SEO, and plays an especially important role in helping search engines determine the relevance of your backlinks. Using the wrong anchor text can get you penalized for spamming, while the right anchor text will ensure that you get high rankings on search results. You can optimize your anchor text by understanding the different types of anchors in use, distributing them wisely, avoiding linking to spammy sites and keeping your anchor texts relevant.

Using relevant external links

External links work hand in hand with useful and relevant content. By linking out to credible sites, you help to establish the reputation of your own, and actually influence visitors to return and find out what other reputable websites they can discover on your site. The success to ensuring successful external linking is to follow a few simple rules such as only linking out to sites that offer real benefits to your audience, is relevant to the content you offer and is not spammy in nature.

Quality Link building will continue to be an important SEO strategy in 2017, helping websites rank favourably on SERPs and getting you the audience you need to keep your website going.

The post 3 Key Tips to Build Your SEO Strategy in 2017 appeared first on Vin Moorjani.