So, how can you attract more audience? Here are some tips we’ve come researched and tried to help you with your business.

Setup Your “Studio”

Actually, this doesn’t have to be a four-walled room indoors. Just make sure that you’re broadcasting from a location that has the following:

Light – remember that proper lighting is important to make sure that you don’t look creepy on your video. A natural light from your door or window or from outdoors is one of the best choices.

Camera – make sure that your phone’s camera or webcam is stable and high-quality, too.

Stable Internet – a working and stable Internet is also important in live videos. You have to get online and reply to questions from audience immediately.

Sell Your Event

Make sure that you sell your live broadcast before you do it. Just like any event, it’s essential that your audience know that there’s something happening before it happens.

What you need to do is to share an overview of the event. You can start by sharing a post about it, send emails to your mailing list, or share about it on your other socials. In order for this to become effective, you should build anticipation for your audience.

One of the best thing that can help you with building anticipation is to give them share some details on your guest. You can also do a raffle at the end of your Facebook Live. Whatever you can think of that can make your audience wait and watch for your event, go for it.

Be Consistent

Build a steady and robust viewership by scheduling your Facebook Live. Just like any aspect of social media, consistency is vital in building an active audience.

So, create a weekly or daily habit for your audience. Include them in your daily routine, business activities, or share production process. Consistency is key to create genuine relationships with your audience, so don’t forget to establish that.

However, consistency doesn’t only mean every day. You also have to use statistics when scheduling and you can start by answering the following questions:

• What time does my target audience have the time to watch a Facebook Live?
• What day are there more interactions on my page or profile?
• What upcoming event should I incorporate my Facebook Live with?
  

Invite People

This sounds too broad, I know. What I mean here is you can invite a guest or two to your Facebook Live. You may invite the following:

• Thought-Leaders – interview people from your business or industry. Make sure that your questions will ignite an interesting input from them. You can do this by letting your audience send in their questions and incorporating these questions to your interview. Of course, make sure that your interviewee can follow.
• Supplier – invite a supplier on your next Facebook Live broadcast. Let them share information about your products and some tips and trick, too. Remember that expert advice is what consumers want. For example, travellers want to hear tips from rental property owners or even hotel managers for their next destination.
• Influencers – do you want your product or service to increase customer leads? If yes, then invite influencers in your industry and make sure they have a strong following. Don’t just consider their followers. Make sure that these followers will listen to your chosen influencer.

Don’t Just Sell; Be Truthful

Having an influencer talk about your product or service is ineffective. Always make sure that you have to be truthful. So, how to do this? Here’s an example, during a Facebook Live, Marcela Valladolid prepared a special dish. Valladolid then talked about the recipe which was found in her newly published cookbook.

Majority of the response of the audience was positive. So, imagine if Valladolid just went life and talked about her new book, would she get the same response?

So, make sure, to be honest with your audience. Make sure that your Facebook Live provides value to your audience that could eventually lead them to want to buy your product or service.

Aside from these tips, it’s also important when to do a Facebook Live video. Here are some common scenarios where a Facebook Live can draw attention.

Major Events

Are you attending a conference, product launch, exhibit or other activities in your industry? If yes, then go live. These instances are one of the best times to get discovered and be part of the trend in your industry.

Bring your viewers with you with just your smartphone and Internet. Give them first-hand insights and details about the event. Making your audience feel that you value them by bringing these information closer to them also adds value to your brand.

Training Videos

Let your customer enjoy your product immediately by sharing live training videos on your products. You can ask your in-house expert to demonstrate how the product is used or to guide your audience on its features. Make sure that the resource speaker presents these details in a clear manner.

During the live video, don’t forget to invite the audience to ask their questions about the product. Answer as many questions as possible to make sure that your live video was valuable to your audience.

BTS of Your Brand

Take your audience behind the scene of your brand. For example, are doing a product shoot? Then go live and let your audience get a feel for your studio. You can also give them a tour of your production area or your latest store. Show them the human side of your brand. Interview your coworkers and employees along the way and let them share what they do for the brand or company.
Facebook Live is a goldmine when it comes to reaching your audience. As long as you create and share genuine, relatable, and honest content, you’ll definitely be able to maximize this free tool.

So, what are you waiting for? Add Facebook Live in your marketing tools now!

The post How to Use Facebook Live to Grow Your Business appeared first on Vin Moorjani.

Moreover, as we continue to explore the realms of digital marketing, we also continue to test different strategies to promote our content. Many would agree that content marketing gives individuals and firms, like you and me, high return on investments.

In fact, it generates three times more leads compared to other marketing strategies – this is 62 percent less cost. It generates more leads because of the fact that 18-49 years old acquire information online. And the majority of these individuals use Facebook more.

To sum it up, you have access to 2.46 billion social network users. These users, aged from 18-49 years old, use Facebook as their primary social media platform. So, that leads us to conclude that Facebook strategies should be on top of your digital marketing tactics.

How to Use Facebook to Promote My Business?

• Participate in Facebook

No man is an island, that’s a fact for both in real life and online. We highly recommend that you directly communicate to your market. Remember that Facebook is a powerful tool to communicate with your audience directly, so make use of that innovation

You can also participate on Facebook Groups to get access to hundreds or maybe thousands of potential clients. Join groups with interest in your product or service. Be a relevant and reliable source of information to them.

• Audience Segmentation

Facebook Audience Insight allows you to segment your audience base on their social media behavior. This enables you to know who your target audiences. Once you know your audience or target market, you can then sift through who among them can be potential clients.

Narrowing your market will help you focus your effort on your business audience. Meaning, the audience that most likely to be converted as lead or even your client.

How Does Facebook Targeted Sharing Work?

Targeted sharing on Facebook allows you to narrow your target audience and focus on the people that matter to your business. By advertising your content on Facebook, you can:

• Reach your prospect and current clients – the platform allows you to customize your reach and create a demographics that fits your business.
• Exclusions – the platform maximizes your ad or content by making sure that it only shows to a specific demographic.
• Convert your visits to sales – link your content to your website to ensure that when an audience clicks your ad, he/she is redirected to your site to complete a specific transaction.

How Effective are Videos on Facebook?

People are visual creatures. We prefer watching videos rather than reading content, even passively. With this in mind, Facebook encourages businesses to advertise with videos.

Make sure to work with an expert digital marketing agency when it comes to creating videos. This is critical because your video should standout. It should attention-grabbing as well as show what your business is.

Also, make sure that your videos have subtitles. It has been reported that 80% of those of who watch videos on social media mute the videos. So, reach your audience by adding subtitles or adding text that explains your video.

Connect on Facebook

Facebook allows you to connect with different groups and individuals. Therefore, make use of this free connectivity to get your brand out there. Here are some of the things you can do to reach a wider audience:

Share what others say about your brand

Listen to what people say about you and share it. Sharing fan-created content allows you to reach more people within your target market. You’ll also be able to reach your fan’s network, too!

• Tap top influencers in your industry

Partner with the top influencers in your industry. Make sure to work with a reliable and trusted influencer whose audience is your target, too.

Unafraid to partner with the right names? Talk to an expert marketer, and they’ll help you decide who’s the best in your industry.

• Connect with your community

Create links in a content community and build authentic relationships. We highly recommend that you share your best content within this communities. And don’t just sell your product or service.

Inform, entertain, and educate your audience. Be a reliable source of industry information, and they will eventually share your content on their own, for free!

• Build links with Facebook influencers

If traditional marketing puts high value in link building, it doesn’t change in digital marketing. It is essential to strategically look for websites where you can link your audiences back to your website or Facebook page.

Again, you can do this by partnering with top influencers in your industry. You can also ask an expert marketer to help you build or create content and ads that directly links to your website.

Personalize Your Messenger

The internet can be very impersonal sometimes. That’s why it has been proven that personalized messages are still the one to beat in content promotion strategy. Remember, other than receiving updates about your latest offering, it is also heartwarming to receive an email with your name on it.
Personalized messages from businesses gain more positive responses (63%). People who also receive personalized messages also trust the company more (55%). So, the next time you let a bot reply for inquiries, think of the possibilities one message can make for your business.

Facebook is one of the biggest platforms for any business. Yes, regardless how small you think your business is, you can use Facebook to promote your content, business, brand, products, and services.

The key is finding the right tactics and the right team to do it. Don’t hesitate to ask if your unsure of your strategies or, if you’re already using one and haven’t gotten any results, then we’re here to polish it for you.

Maximize Facebook’s potential now. Grow your business with Facebook now!

The post Get Your Content Out with Facebook Now! appeared first on Vin Moorjani.

There are a lot of e-commerce marketing strategies which are proven to be prolific and successful. However, despite the popularity and success of this industry, there are still online marketers who miss the opportunity for a new account or campaign.

E-commerce stores are huge and popular these days. Check out some of the errors committed by marketers and what to do to deal with it accordingly

There is absence of proper branding in Google Shopping

If you have a popular brand with huge volume of visits, you have a strong online presence though you have to make sure that you segment the campaigns so you are not overpaying for it. For this to be done, you have to duplicate your shopping campaigns and label one as “brand” and the other one as “non-brand”. You have to choose low priority of the brand campaign. Once you have given your brand campaign better and higher bid, you will surely maximize impression share. Eventually, your brand will capitalize on traffic.

Marketers NOT putting much effort in segmenting your audience for (RLSA)

It is a widely popular practice among marketers that they only concentrate in segmenting their audience who visit their sites along with those users who fill up their carts and will even convert into a sale, it is true that you definitely should determine which among your audience have the highest intent into making a purchase. However you just have to make sure that you have a strong strategic approach in advancing your market through audience segmentation techniques. You can build a loyal audience list in reference to what these site users visit and which items they are interested in. Once you have done segmenting the audience, you should take a look into building new campaigns or modifying existing bid. Just let Google collect data and show how your audience react. Then, you can apply for bid modifiers where it is needed.

Failing to consider other shopping online platforms 

Although Bing and Google shopping are the major players in the e-commerce industry and search engine, they are not the only ones who are readily available. It is very important that you capitalize on other shopping platforms, which are collectively the most effective tool in for e-commerce marketers. Even though these comparison search engines have the advantage in terms of search volume, they still contribute to incremental buys usually with lower competitive CPCs that has the possibility of efficient and the return of investment.

Product Ads

 
When you rely too much on dynamic product ads (Google Display Network or Facebook), you are one of the many marketers who is guilty of such e-commerce error. Although, these ads are really efficient in nudging your audience about items you offer and let them make a purchase. Through Facebook, standards ad will better speak to your clientele which allows you to test various messages and creative regarding value pros and themes. Furthermore, you can test how your incentive and discount offers as well as free shipping deals may increase conversions into sales.

The post Top Mistakes You Are Making in eCommerce Marketing appeared first on Vin Moorjani.

How Likes and Links Can Make A Difference In Your Digital Marketing Campaign?

Who knows that the like button can make a difference in your marketing campaign? If you are ever wondering how you want more links, why not try to rake in a lot of likes from your audience.

Link building is really an interesting part of digital marketing. People might find it annoying that it is “mere building relationship with your audience”. You may roll your eyes in dismay over these cliché sounding “relationship building” thing about link building. However, it is truly all about it. If you cannot make a web page master to like you and what you have in store for them, you are not going to earn those links anyway!

1. Learn the trade of negotiating. However, if rejection comes in after several attempts, learn to let go. Refrain from exhausting your efforts about something that is not working. If the web page owner says no to your offer, recognize it and move on. Sometimes we really do push a little further; however, there are webmasters who think it will never be a good fit. Thus, they will refuse you time and again.
2. Reach out and initiate an interaction. However, if there are no details on the page regarding their contacts, it is time to leave them alone. If there is no contact information or details on the site, perhaps they want to stir away from being contacted. If you cannot find any contact detail on the site, just refrain from contacting them.
3. Never harass people by pushing too far. When you have responded to you that they do not want to be bothered, you have to respect that. Avoid unnecessary contacts and refrain from sending them emails to their personal account, Facebook or Twitter. It is pretty annoying though that you deal with these kinds of individuals. Your prospect for a link feels just like how you feel.
4. If you have seen something that does not fit, you should stay away from it. You can rely on your gut instinct. Even if the metric are awesome and promising, yet you feel there is something missing, that is a good web page to work with. Perhaps, you can check into how well their contents are written and if there are any outbound links.
5. Do not make an assumption based on what you can see. Just because the site looks good, it should be a good fit for you, it may not help you rake in traffic and achieve rankings.
6. If people seem to reject you, accept it and move on to the next web page. Do not take it personally. You do not have to lick wounds and negotiate or ask them what you did wrong.

As a conclusion, link building is more than just creating and building relationships. However, you still cannot deny the significance of building relationships in order to earn a link. It is a critical part of the intricate and multifaceted process.

The post appeared first on Vin Moorjani.