In fact, it generates three times more leads compared to other marketing strategies – this in 62 percent less cost. One cause is that 18-49 years old acquire information online which results in a more significant ad audience, too.

Content marketing has a lot of positive results. What it has is proven to have reader’s attention, improve brand loyalty, generate more leads and increase sales business sales.

However, there is a missing link in this kind of marketing strategy – that is a content promotion. You cannot maximize marketing your content if it doesn’t get the right to people. So, to reach the full potential of your marketing investments, make sure to balance content marketing with the content promotion.

Here are seven ways that can help you promote your content:

 Social Media Promotion

Facebook Audience Insight allows you to segment your audience base on their social media behavior. This enables you to know who your target audiences. You can then sift through who among them can be potential clients. Narrowing your market will help you focus your effort on your business audience. Meaning, the audience that most likely to be converted as your client.

Targeted Sharing

Targeted Sharing broadens your audience scope. Facebook used to be the marketing giant for this kind of marketing promotion. But now, Twitter and Instagram also run targeted sharing. There are a lot of targeted sharing tools. However, one of the most straightforward tool you can start is to tag people in your post and hope they will share it with their audience.

Use Videos

People are visual creatures. We prefer watching videos rather than reading content, even passively. The question now is how you can maximize your videos? The first thing on our list is to make sure that your videos have subtitles. It has been reported that 80% of those of who watch videos on social media mute the videos. So, reach your audience with texts and visuals.

                                                                                                                  Tap Top Influencers

Partner with the top influencers in your industry. Make sure to work with a reliable and trusted influencer whose audience is your target, too. Unafraid to partner with the right names? Talk to an expert marketer, and they’ll help you decide who’s the best in your industry.

                                                                                                                    Content Community

Create links in a content community and build authentic relationships. We highly recommend that you share your best content within this communities and don’t just sell your product or service. Inform, entertain, and educate your audience. Be a reliable source of industry information, and they’ll eventually share your content on their own, for free!

                                                                                                                            Build Links

If traditional marketing puts high value in link building, it doesn’t change in digital marketing. It is essential to strategically look for websites where you can link your audiences back to your webpage.

Again, you can do this by partnering with top influencers in your industry. You can also ask an expert marketer to help you build links to your website.

                                                                                                              Personalize Email Marketing

The internet can be very impersonal sometimes. So, always add a personal touch, even with your emails. Also, make sure that it’s mobile friendly as 40% of Internet users check their emails through their smartphones.

It has been proven that personalized email marketing is still the one to beat in content promotion strategy. Remember, other than receiving updates about your latest offering, it is also heartwarming to receive an email with your name on it.

Content marketing without promotion can be a lost cause. Maximize your investment in digital marketing by making sure your content gets discovered.

The post Here are 7 Tips to Have Your Content Discovered appeared first on Vin Moorjani.

1. Attention grabbing headlines

With so many internet users’ attention spans lasting only seconds before they click away from content that does not wow them, using attention grabbing headlines is the most effective way to get them to read your content and share widely. Concentrate on numbered headlines and use content tools that help you to create shareable headlines such as BuzzSumo

2. Make extensive use of lists

Lists continue to be extremely popular, especially if they contain content that many people can relate to. Use them extensively to attract your website.

3. Aesthetically pleasing posts

Beauty continues to be a major crowd pleaser as far as viral content is concerned, especially if it deals with scenic environments, travel, gardening and other topics dealing with nature.

4. Appealing visuals

High quality images will appeal to everyone across the board, so it is worth investing in beautiful and unusual images that will bring your message across properly and prompt people to share your content.

5. Informative posts

Research based posts providing information on popular topics such as health, beauty, longevity, travel and others are more likely to be shared than empty content that does not supply the information needed.

6. Quizzes

Using quizzes is another way to make your content go viral. Ensure your quizzes are fun, easy to take and provide accurate results if you want people to share them widely.

7. How to content

Content that shows people how to do things or make their lives easier tends to be shared more.

8. Promoted content

Paying for targeted ads on social media sites like Facebook is another great way to ensure that your content goes viral and brings the traffic you need to your website.

9. Use influencers

People who influence others opinions such as celebrities and others are a great resource in helping your content go viral. Ensure to inform them every time you want to share content and ask them to share widely in order to achieve the results you want.

10. The element of surprise

Avoid overused headlines and topics and strive to come up with content that is completely unique, in order to grab people’s attention and prompt them to share your content.

Creating viral content while challenging, is not entirely impossible. Using a few effective strategies, you can create content that appeals to the vast majority of people, and get them to share it widely across their networks.

The post 10 Ways To Make Your Content Go Viral in 2017 appeared first on Vin Moorjani.

1. Bring People Together

People are increasingly finding themselves isolated behind computer screens and lacking in interpersonal interaction. Creating content that attracts the right users is great but if you want to create loyal visitors to your site, consider launching events where your site visitors can meet with you and interact with others for an even better experience.

2. Storytelling is Key

Human beings respond better to content that is presented in a way they can relate with. This is where stories come in and you will find that your content marketing efforts will yield better results if you hire a team of storytellers that is able to tell the story of your brand in a way that attracts and engages visitors to your site.

3. Become a Content Authority

Visitors looking for a certain type of information will usually revisit a reputable site multiple times to get what they need. Conducting research and publishing results will usually set you apart as an authority on a certain subject and keep driving the type of traffic you need to your website.

4. Promote your Content

Give your best content a boost by promoting it via paid media in order to reach even greater numbers of people.

5. Quality over Quantity

Filling your webpage with a lot of irrelevant content is unlikely to improve your content marketing efforts. Instead, concentrate on providing valuable content, preferably from cited sources or well known contributors in order to drive traffic to your site.

6. Purposeful Content

The type of content you have on your site should reflect your organisation’s purpose and reason so that everyone can easily understand exactly what it is that you are trying to get across about your brand.

7. Test your Content

Conduct tests to find out which content is consistently driving traffic to your website, and concentrate your efforts on providing this type of content on a regular basis.

Content marketing will continue to be an important part of many people and organization’s marketing mix in 2017. By following a few simple strategies, you should be able to vastly improve your efforts and get the results you want quickly and efficiently.

The post 7 WAYS TO BOOST YOUR CONTENT MARKETING IN 2017 appeared first on Vin Moorjani.